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Data Mining Contest: Uncover Criminal Activity in a Real Fraud Case

The purpose of the contest is to identify a particular type of highly sophisticated fraud that appeared in a pay-per-click advertising program. The fraud targeted one advertiser only. Participants providing an interesting answer will be invited to apply for a Sr. Fraud Analyst position with Authenticlick. The small spreadsheet with the fraudulent click data can be downloaded here. Your answers should be emailed to vlg @ datashaping.com.

The two questions are

  • Why are these clicks fraudulent?
  • What type of click fraud is it?
You can check references such as our click scoring blog to help you answer the questions.

 
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