Web Mining, Web Analytics

• Books
  1. Actionable Web Analytics - Jason Burby and Shane Atchison. Sybex, 2007.
  2. Mining the Web: Analysis of Hypertext and Semi Structured Data - Soumen Chakrabarti. The Morgan Kaufmann Series in Data Management Systems, 2003.
  3. Google Advertising Tools - Harold Davis. O'Reilly, 2006. Focuses on AdSense, AdWords, and the Google APIs.
  4. HTTP: Understanding Web Internals - David Gourley, Brian Totty. O'Reilly, 2002.
  5. Spidering Hacks - Kevin Hemenway, Tara Calishain. O'Reilly, 2004.
  6. Modern Information Retrieval - Ricardo Baeza-Yates, Berthier Ribeiro-Neto. Addison Wesley, 1999.
  7. More books

• Organizations & Conferences
  1. WAA - The Web Analytics Association
  2. E-Metrics - The Web Analytics Conference
  3. Search Engine Watch - Forums, conferences on search engine marketing and optimization.
  4. IAB - Interactive Advertising Bureau
  5. W3C - World Wide Web Consortium
  6. SEMPO - Search Engine Marketing
  7. Search Marketing Expo
  8. WebGuild.org - Searchnomics, Silicon Valley
  9. IMC - Internet Marketing Conference
  10. More Technical - Data Mining, Knowledge Discovery, Machine Learning

• Companies & Software
  1. Omniture - Web Analytics
  2. Avenue A - Web Analytics
  3. KnowledgeStorm - Directory
  4. Coremetrics - Web Analytics
  5. Clicktracks - Web Analytics
  6. WebSideStory - Web Analytics
  7. Authenticlick - Click and Impression Scoring

• Misc
  1. Web Analytics Demystified - by Eric Peterson, JupiterResearch Analyst
  2. Click Scoring - Click Quality and Click Fraud Detection Seminars
  3. Web Content Mining - White Paper, University of Illinois, Computer Science Department
  4. Data Mining to Identify Click Fraud - Reference Articles, mostly internal
  5. Fraud detection - Emphasis on click fraud
  6. Text Mining